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Authenticity under threat: When social media influencers need to go ...。

SMIs can take advantage of their influence to obtain personal rewards by entering into partnerships with brands. However, SMI followers value influencers' ...： 。

When social media influencers need to go beyond self-presentation。

SMIs can take advantage of their influence to obtain personal rewards by entering ... Authenticity under threat: When social media influencers need to go ...： 。

[PDF] Authenticity under threat_ When social media influencers need to go ...。

Authenticity under threat: When social media influencers need to go beyond self-presentation. Alice Audrezeta,⁎. , Gwarlann de Kervilerb, Julie Guidry ...： 。

When Social Media Influencers Need to Go Beyond Passion | ACR。

Citation: Alice Audrezet, Gwarlann Caffier de Kerviler, and Julie Guidry Moulard (2017) ,"Authenticity Under Threat: When Social Media Influencers Need to Go ...： 。

[PDF] Social Media Influencer's Reputation: Developing and Validating a ...。

2021年1月11日 · Keywords: social media; influencer; reputation; communication skills; influence; authenticity; expertise. 1. Introduction. In recent years ...。

[PDF] THE DRIVERS AND IMPACTS OF SOCIAL MEDIA INFLUENCERS。

In support, brands. Page 15. 4 agree that Instagram's photo-based medium is the most ideal platform for influencer marketing over other social media platforms ( ...。

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Social Media Influencers and the 2020 US Election - Center for ...。

Partisan organizations are leveraging these “authentic” accounts in bids to ... threat: When social media influencers need to go beyond self-presentation.： 。

[PDF] Constructing And Commodifying Authenticity On Social Media。

Abstract. The most buzzed-about figure in twenty-first century marketing thus far has been the “digital influencer,” industry vernacular for the bloggers, ...： 。

[PDF] Preserving Perceptions of Authenticity While Brand Dropping。

2020年1月23日 · “Authenticity Under Threat: When social media influencers need to go beyond self-presentation”. Journal of Business Research.：